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Pizza Hut UK — Footfall & Conversion Campaign
Pizza Hut is one of the UK's most popular pizza restaurant chains, operating over 500 locations nationwide. We developed and launched dynamic creative ads showcasing their latest in-restaurant offers, using precision geo-targeting within a 10-mile radius of 120 selected locations — driving real footfall and measurable conversions across Families, Gen Z, and Young Adult audiences.
Campaign Strategy & Execution
Three core audience segments were prioritised — Families, Gen Z, and Young Adults — with tailored messaging and visuals designed to resonate with each group, maximising engagement and restaurant visits.
- Geo-targeted ads within 10-mile radius of 120 restaurants
- Dynamic creatives showcasing latest in-restaurant offers
- Three separate audience segments with tailored messaging
- Families, Gen Z & Young Adults specifically targeted
- Campaigns optimised continuously for maximum footfall
- Full-funnel strategy from awareness to conversion
- Real-time performance monitoring and optimisation
Campaign Results
Over 5 months the campaign delivered outstanding performance across all key metrics — exceeding targets on impressions, clicks, conversions and overall return on ad spend.
- Ad Spend: £312,125
- Impressions Delivered: 41,616,729
- Clicks Generated: 49,133
- Conversions: 53,061
- Total Revenue: £1,061,225
- ROAS: 3.4×
- CPL: £5.9
