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ESB Energy — EV Charging Network Awareness Campaign
ESB Energy is a leading provider of sustainable energy and mobility solutions in the UK, offering a nationwide network of public electric vehicle charging points, low-carbon business solutions, and renewable energy generation. With a strong focus on innovation and sustainability, ESB Energy supports the UK's transition to cleaner transport and greener energy. We were tasked with driving awareness and sign-ups for their public EV charging network across Birmingham and London.
PROJECT OVERVIEW
Client:
ESB Energy UK
Category:
Paid Advertising
Start Date:
14 Nov, 2022
End Date:
18 Apr, 2023
Tag:
Automotive, Geo-Targeted Ads
Budgets:
£ 60,544
Campaign Strategy & Execution
We launched a geo-targeted digital campaign to drive awareness and sign-ups for ESB Energy's public EV charging network across Birmingham and London — targeting adults aged 18+ within a 3km radius of ESB charging stations at high-intent locations.
- Geo-targeted ads within 3km radius of ESB charging stations
- Targeting all adults aged 18+ across Birmingham and London
- High-intent location targeting near key charging points
- Retargeting implemented across both cities
- Re-engagement of audiences who had previously shown interest
- Reinforced ESB messaging to drive higher on-site conversions
- Maximum visibility strategy around key charging locations
Campaign Results
Over 6 months the ESB Energy campaign successfully drove significant awareness and sign-ups for their EV charging network — delivering strong reach across Birmingham and London while achieving a solid 3.3x return on ad spend.
- Ad Spend: £60,544
- Impressions Delivered: 7,373,962
- Clicks Generated: 109,577
- Conversions: 1,514 Sign-Ups
- CPL: £40 Per Sign-Up
- Total Revenue: £199,795
- ROAS: 3.3×
