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STIHL UK — Dealer Footfall & Product Awareness Campaign
STIHL is a leading global manufacturer of outdoor power equipment, renowned for its high-quality chainsaws, garden tools, and professional landscaping machinery. Supplying homeowners, tradespeople, and commercial businesses through an extensive UK dealer network, STIHL combines German engineering with innovation to deliver reliable performance and durability. We were tasked with driving in-store traffic and product awareness across their UK dealer locations.
PROJECT OVERVIEW
Client:
STIHL UK
Category:
Paid Advertising
Start Date:
10 March, 2023
End Date:
10 May, 2023
Tag:
Construction, Retail, Google Ads
Budgets:
£ 30,488
Campaign Strategy & Execution
We deployed a highly targeted digital advertising campaign to drive in-store traffic and product awareness for STIHL across the UK — reaching homeowners aged 35–64 within a 10-mile radius of specified dealer locations, combining geo-targeting with lookalike audience segments for maximum efficiency.
- Geo-targeted ads within 10-mile radius of STIHL dealer locations
- Primary audience: homeowners aged 35–64
- Interest targeting focused on gardening and outdoor equipment
- Lookalike audiences built from competitor brand interest data
- Competitor brands including B&Q and Homebase used for modelling
- Messaging crafted to reach purchase-ready audiences
- Precision targeting to maximise in-store visit conversions
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Campaign Results
Over 3 months the STIHL UK campaign successfully drove significant in-store footfall and product awareness across dealer locations nationwide — delivering strong click volumes, solid conversions, and an impressive 3.3x return on ad spend.
- Ad Spend: £30,488
- Impressions Delivered: 3,811,121
- Clicks Generated: 54,032
- Conversions: 802
- Average Basket Value: £126
- Total Revenue: £100,614
- CPL: £38 Per Conversion
- ROAS: 3.3×
