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The North Face — Multi-Market Store Launch Campaign
The North Face is a globally recognised outdoor apparel and equipment brand, renowned for high-performance clothing, footwear, and gear. With a strong presence across the UK, Italy, Germany, and France, the brand blends innovation, style, and sustainability to equip adventurers, athletes, and everyday consumers alike. We were tasked with driving awareness and sales around newly opened The North Face stores across all four markets simultaneously.
PROJECT OVERVIEW
Client:
The North Face
Category:
Paid Advertising
Start Date:
04 Feb, 2024
End Date:
11 Mar, 2024
Tag:
UK, Italy, Germany, France
Budgets:
£ 23,646
Campaign Strategy & Execution
We delivered geo-targeted ads within a 3-mile radius of each newly opened The North Face store across the UK, Italy, Germany, and France — focusing on adults aged 18+ with strong interests in outdoor adventures, camping, mountaineering, and fashion to drive in-store and online sales.
- Geo-targeted ads within 3-mile radius of each new store location
- Campaign active across UK, Italy, Germany, and France simultaneously
- Primary audience: adults 18+ interested in outdoor adventures
- Interest targeting covering camping, mountaineering, and fashion
- Premium creative assets highlighting products and store experience
- Continuous optimisation to reach highest-value converting audiences
- Performance tracking measuring in-store and online sales uplift
Campaign Results
The North Face multi-market store launch campaign delivered exceptional results across all four countries — achieving an outstanding 9.3x return on ad spend and a 53% increase in sales, making it one of our highest performing retail campaigns to date.
- Ad Spend: £23,646
- Impressions Delivered: 2,157,757
- Clicks Generated: 5,459
- Conversions (Purchases): 1,836
- Average Basket Value: £120
- Total Revenue: £220,320
- CPL: £12.88 Per Purchase
- ROAS: 9.3×
- Sales Increase: 53%
