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NHS — Awareness & Charitable Donations Campaign
The NHS is the publicly funded healthcare system of the United Kingdom, providing a wide range of medical, preventative, and emergency services to millions of residents. Known for its commitment to universal healthcare, the NHS delivers accessible, high-quality treatment and health support across England, Scotland, Wales, and Northern Ireland. We were tasked with increasing awareness of the Central & North West London NHS Trust and encouraging charitable donations to support NHS workers.
PROJECT OVERVIEW
Client:
NHS — Central & North West London Trust
Category:
Awareness & Donations Campaign
Start Date:
04 June, 2022
End Date:
21 Aug, 2022
Tag:
Health & Fitness, Display Advertising
Budgets:
£ 22,217
Campaign Strategy & Execution
We deployed a blend of banner and interstitial ads targeting audiences across West Yorkshire — focusing on colleges to reach individuals exploring healthcare careers, while using granular keyword and contextual targeting around NHS jobs, recruitment, medical careers, and career services to engage high-intent audiences.
- Banner and interstitial ads deployed across West Yorkshire
- College-focused targeting to reach healthcare career explorers
- Granular keyword targeting around NHS jobs and recruitment
- Contextual targeting around medical careers and career services
- Geo-targeting extended to pharmacies and care homes in Birmingham
- Health-conscious and sector-relevant audiences specifically reached
- Ads optimised for tablets and smartphones on a 24/7 schedule
Campaign Results
The NHS awareness campaign successfully drove significant engagement across West Yorkshire and Birmingham — delivering strong impressions and clicks while achieving a remarkable 79.6% increase in website traffic among highly relevant healthcare audiences.
- Ad Spend: £22,217
- Impressions Delivered: 2,468,566
- Clicks Generated: 31,032
- CTR: 1.26%
- Website Traffic Increase: 79.6%
- Audience: Healthcare Career Explorers & Health-Conscious Adults
- Coverage: West Yorkshire Colleges & Birmingham Pharmacies & Care Homes
