Alby’s Cashing

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Alby's Check Cashing — Local SEM & Walk-In Conversion Campaign

Alby's Check Cashing is a trusted financial service provider based in Los Angeles, offering quick and reliable check cashing solutions to individuals and businesses. Known for convenience, transparency, and customer-first service, Alby's helps clients access funds instantly without the delays or complexities of traditional banking. We were tasked with driving high-intent local traffic and maximising walk-in conversions in a competitive Los Angeles market.

PROJECT OVERVIEW

Client:

Alby's Check Cashing

Category:

Search Engine Marketing (SEM)

Start Date:

10 March, 2023

End Date:

10 May, 2023

Tag:

Finance, Local Campaign, Google Ads

Budgets:

$10,500 USD

Campaign Strategy & Execution

Our SEM campaign for Alby's focused on high-intent local keywords such as "check cashing near me" and "instant check cashing in Los Angeles" — capturing urgent, ready-to-convert customers through geo-targeted ads, optimised landing pages, and strategic remarketing to re-engage users who had not yet converted.

  • High-intent local keyword targeting for maximum relevance
  • Geo-targeted ads within Alby's store service radius
  • Ad extensions highlighting hours, location, and customer support
  • Optimised landing pages with clear CTAs to reduce drop-offs
  • Remarketing campaigns re-engaging unconverted searchers
  • Smart bidding strategy to maintain low CPL throughout
  • Continuous ad copy testing to maximise walk-in conversions

Campaign Results

The Alby's Check Cashing SEM campaign delivered outstanding local results across Los Angeles — achieving a strong 3.5x return on ad spend, an exceptionally low CPL of $8.50, and a 54% increase in sales while strengthening Alby's visibility in a highly competitive local financial services market.

  • Ad Spend: $10,500
  • Impressions Delivered: 294,057
  • Clicks Generated: 10,292
  • Conversions (Customers): 1,235
  • CPL: $8.50 Per Customer
  • Total Revenue: $37,050
  • ROAS: 3.5×
  • Sales Increase: 54%
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