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Space NK — Luxury Beauty Store Footfall & Awareness Campaign
Space NK is a leading luxury beauty and skincare retailer in the UK, renowned for curating premium brands across cosmetics, skincare, haircare, and wellness. With an emphasis on expert advice, high-quality products, and a seamless shopping experience, Space NK has become a go-to destination for beauty enthusiasts both in-store and online. We were tasked with driving footfall and awareness across 21 specified Space NK store locations through a precision Meta advertising campaign.
PROJECT OVERVIEW
Client:
Space NK UK
Category:
Meta Advertising — Retail
Start Date:
02 Jan, 2021
End Date:
18 Sep, 2021
Tag:
Retail, Meta Ads, Beauty & Fashion
Budgets:
£ 17,872
Campaign Strategy & Execution
We delivered geo-targeted ads within a 10-mile radius of 21 specified Space NK store locations across the UK — focusing on adults aged 18+ with a female skew and strong interests in beauty and fashion, combining keyword targeting with premium creative assets to maximise in-store footfall and purchase conversions.
- Geo-targeted ads within 10-mile radius of 21 UK store locations
- Primary audience: adults 18+ with a female skew
- Interest targeting focused on beauty, skincare, and fashion
- Keyword targeting implemented to refine and maximise reach
- High-intent audience engagement prioritised throughout campaign
- Premium creative assets highlighting Space NK's product range
- In-store experience showcased to encourage visits and conversions
Campaign Results
The Space NK campaign delivered outstanding retail results across 21 UK store locations — achieving an exceptional 7.4x return on ad spend and a 52% increase in sales, with an impressively low CPL of just £4.34 among high-value luxury beauty audiences.
- Ad Spend: £17,872
- Impressions Delivered: 2,869,894
- Clicks Generated: 5,951
- Conversions (Purchases): 4,114
- Average Basket Value: £32
- Total Revenue: £131,648
- CPL: £4.34 Per Purchase
- ROAS: 7.4×
- Sales Increase: 52%
