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Gradlink Consultants — Study Abroad Lead Generation Campaign
Gradlink Consultants is a leading study-abroad and visa consultancy in Pakistan, offering services including university matching, visa support, scholarship guidance, and test preparation. With digital tools such as free consultations, document portals, and 24/7 support, Gradlink streamlines the overseas education process and helps thousands of students achieve their international education dreams with transparency and speed. We were tasked with driving high-quality student leads through a targeted Meta and SEM campaign across Pakistan.
PROJECT OVERVIEW
Client:
Gradlink Consultants
Category:
Meta & SEM Advertising
Start Date:
10 March, 2023
End Date:
10 May, 2023
Tag:
Education, Lead Generation
Budgets:
PKR 1,500,000
Campaign Strategy & Execution
We guided students in Pakistan toward study opportunities abroad through targeted SEM campaigns focusing on high-intent keywords — combining optimised landing pages and strategic remarketing to maintain CPL within PKR 90–110 while consistently driving quality leads that converted into successful student enrollments.
- High-intent keyword targeting focused on study abroad searches
- Optimised landing pages designed to maximise lead conversion
- Remarketing campaigns deployed to re-engage interested students
- CPL maintained within PKR 90–110 throughout campaign duration
- University matching and visa support services prominently featured
- Scholarship guidance and test preparation highlighted in creatives
- Continuous optimisation to drive quality enrollment conversions
Campaign Results
Over 6 months the Gradlink campaign delivered exceptional results across Pakistan — achieving an extraordinary 75x return on ad spend by successfully converting student leads into overseas enrollments, with an average revenue of PKR 300,000 per student placed abroad.
- Ad Spend: PKR 1,500,000
- Impressions Delivered: ~1,500,000
- Clicks Generated: ~33,333
- Conversions (Students Enrolled): ~375
- CPL: PKR 4,000 Per Student
- Average Revenue Per Student: PKR 300,000
- Total Revenue: PKR 112,500,000
- ROAS: 75×
- Sales Increase: 25%
