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Arriva — Passenger App Install & Commuter Engagement Campaign
Arriva is one of the UK's leading providers of passenger transport services, operating buses, trains, and coaches across regional and national networks. With a strong focus on reliability, sustainability, and innovation, Arriva connects millions of passengers every year, making public transport more accessible and efficient across the UK. We were tasked with driving installs of the Arriva app among daily commuters, students, and workers across targeted UK transport networks through a precision Meta advertising campaign.
PROJECT OVERVIEW
Client:
Arriva UK
Category:
Meta Advertising — App Install
Start Date:
10 March, 2023
End Date:
10 May, 2023
Tag:
Travel & Transport, Meta Ads
Budgets:
£ 134,373
Campaign Strategy & Execution
The campaign targeted daily commuters, students, and workers aged 18–54 within specified Arriva postcodes — using precise geo-targeting along key bus routes, transport hubs, and stations to reach users at moments of highest intent, with delivery upweighted during peak commuting hours for maximum exposure and engagement.
- Geo-targeted ads along key bus routes, transport hubs, and stations
- Primary audience: commuters, students, and workers aged 18–54
- Campaign delivery upweighted during peak commuting hours
- Creative assets showcasing real-time updates and journey planning
- Clear app download CTA highlighted across all creative formats
- Ticket purchasing and travel planning benefits prominently featured
- Retargeting deployed to re-engage previously interacted users
Campaign Results
Over 5 months the Arriva app install campaign successfully reached millions of commuters across the UK transport network — delivering strong app install volumes, a solid 3.7x return on ad spend, and a significant 48% increase in sales across the campaign period.
- Ad Spend: £134,373
- Impressions Delivered: 11,197,755
- Clicks Generated: 262,027
- App Installs: 4,141
- Cost Per Install: £32.45
- Total Revenue: £496,920
- ROAS: 3.7×
- Sales Increase: 48%
