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G.Network — London Full-Fibre Broadband B2B Campaign
G.Network is a London-based broadband provider delivering 100% full-fibre connections with ultra-fast gigabit speeds for homes and businesses. Focused on transforming the capital's digital infrastructure, G.Network provides reliable, future-ready internet services that support London's growing connectivity needs. We were tasked with driving awareness and conversions among high-value commercial customers across targeted London postcodes.
PROJECT OVERVIEW
Client:
G.Network London
Category:
Paid Advertising
Start Date:
15 April, 2023
End Date:
20 May, 2023
Tag:
Broadband, B2B Campaign
Budgets:
£ 13,186
Campaign Strategy & Execution
We implemented a hyper-local digital advertising strategy targeting business owners, SME decision-makers, and C-suite executives within a one-hour drive time of specified London postcodes — ensuring G.Network's gigabit-speed full-fibre offering reached the right people at the right time.
- Hyper-local targeting within one-hour drive of London postcodes
- Audience profiling focused on SME owners and C-suite executives
- Precision geo-targeting to maximise commercial relevance
- Ads delivered directly to high-value B2B decision-makers
- Full-fibre gigabit offering promoted to most likely adopters
- Continuous campaign optimisation for maximum conversions
- Strategic reach and engagement among commercial customers
Campaign Results
Within just 2 months the G.Network campaign successfully reached thousands of London business decision-makers — delivering strong engagement, solid conversions, and a positive return on ad spend in a highly competitive broadband market.
- Ad Spend: £13,186
- Impressions Delivered: 1,758,134
- Clicks Generated: 15,956
- Conversions: 472
- CPL: £28 Per Conversion
- Total Revenue: £34,284
- ROAS: 2.6×
