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Marston's UK — Pub Footfall & Engagement Campaign
Marston's is one of the UK's leading pub operators, running over 1,400 pubs, bars, and inns nationwide. Known for its welcoming atmosphere, quality food and drinks, and rich brewing heritage, Marston's blends traditional British pub culture with modern hospitality. We designed a geo-targeted digital campaign to drive footfall and engagement across their UK locations.
Campaign Strategy & Execution
We designed a geo-targeted digital ad campaign to drive footfall and engagement for Marston's pubs across the UK. Ad delivery was scheduled to peak times — particularly evenings and weekends — when audiences were most likely to visit.
- Geo-targeted ads served near Marston's pub locations
- Scheduled delivery optimised for evenings and weekends
- Carousel and standard display banner formats used
- Eye-catching visuals highlighting offers and experiences
- Precision proximity targeting to capture nearby customers
- Compelling messaging tailored to pub-going audiences
- Continuous optimisation to maximise click-through rates
Campaign Results
Over 4 months the Marston's campaign delivered exceptional performance — achieving strong reach, high engagement, and a significant return on ad spend across all UK pub locations targeted.
- Ad Spend: £242,266
- Impressions Delivered: 20,188,853
- Clicks Generated: 329,078
- Conversions: 23,000
- Total Revenue: £678,345
- ROAS: 3.8×
- CPL: £10.54
