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Ocado — Grocery Delivery Engagement & Conversion Campaign
Ocado is the UK's leading online-only supermarket, renowned for its innovative grocery delivery service, extensive product range, and advanced logistics network. Serving millions of customers nationwide, Ocado combines convenience with premium service to redefine online grocery shopping. We were tasked with driving engagement and conversions for the Ocado Zoom offer through a multi-format Meta campaign targeting high-value grocery shoppers across key UK postcodes.
PROJECT OVERVIEW
Client:
Ocado UK
Category:
Meta Advertising
Start Date:
09 Aug, 2024
End Date:
14 Feb, 2025
Tag:
E-Commerce, Meta Ads, Display
Budgets:
£ 5,944
Campaign Strategy & Execution
We deployed a multi-format creative blend including banners and interstitials leading to rich media experiences — delivering ads within proximity of client-supplied hotspot postcodes, with additional weighting toward users within 250 metres of premium grocery competitors including Waitrose, Tesco, Sainsbury's, Morrisons, Lidl, Aldi, and Co-Op.
- Multi-format creatives including banners and interstitial ads
- Rich media experiences to maximise engagement and conversions
- Geo-targeted delivery within client-supplied hotspot postcodes
- Additional weighting within 250m of premium grocery competitors
- Primary audience: affluent adults aged 25–55 in targeted areas
- Keyword targeting for contextually relevant ad delivery
- Behavioural targeting across Food, Nutrition, Family, Shopping, and Couponing categories
Campaign Results
Within just one month the Ocado Zoom campaign delivered exceptional results — achieving an outstanding 10.4x return on ad spend with a strong average basket value of £125, making it one of our highest performing e-commerce campaigns to date.
- Ad Spend: £5,944
- Impressions Delivered: 495,405
- Clicks Generated: 14,165
- Conversions (Coupons): 496
- Average Basket Value: £125
- Total Revenue: £62,000
- CPL: £11.98 Per Conversion
- ROAS: 10.4×
