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Taylor Wimpey Digital Experience & Brand Campaign Design
Taylor Wimpey is one of the UK's largest residential homebuilders, with developments spanning England, Scotland, Wales, and Spain. As the brand evolved its digital presence to attract first-time buyers and growing families, a cohesive visual identity and user-centred web experience became essential. Our creative team was engaged to deliver a full digital design overhaul — from brand-aligned landing pages to campaign assets across paid media and email.
JOB SUMMERY
Client:
Taylor Wimpey
Category:
UX/UI & Brand Design
Tag:
Property / Real Estate
Website:
taylorwimpey.co.uk
Project Goals
Our brief was to modernise the Taylor Wimpey digital experience across key customer touchpoints — from development landing pages to "Ways to Buy" scheme explainers — while maintaining brand consistency and improving conversion rates across devices.
- Redesign development listing pages for mobile-first UX
- Create campaign landing pages for Deposit Top-Up and Part Exchange schemes
- Build a scalable component library aligned to brand guidelines
- Design email templates for new home launch communications
- Produce paid social and display ad creative sets
- Develop an interactive home specification comparison tool
- Deliver an accessibility audit and remediation design pass
- Support the Touchpoint customer portal visual design refresh
Our Approach
We began with a two-week discovery phase, auditing existing pages, reviewing customer journey heatmaps, and interviewing the sales and marketing teams. Insights shaped a design-led content strategy that prioritised emotional storytelling — community photography, lifestyle imagery, and real customer testimonials — alongside practical scheme explainers and clear calls to action.
- Discovery workshops with Taylor Wimpey marketing and digital teams
- Competitor audit across Barratt, Persimmon, and Bellway
- Wireframes and low-fi prototypes reviewed in fortnightly sprints
- High-fidelity Figma designs with responsive breakpoints
- Developer handoff with annotated specs and design tokens
- Two rounds of stakeholder review and sign-off
- Final QA design review across live staging environment
- Post-launch asset support for seasonal campaigns
