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Tesco — IT Vacancy Recruitment & Talent Acquisition Campaign
Tesco is the UK's largest retailer and one of the world's leading grocery and general merchandise chains, employing hundreds of thousands of people nationwide. With a diverse range of roles spanning retail, logistics, technology, and corporate functions, Tesco remains committed to attracting and developing top talent to drive its continued growth and innovation. We were tasked with driving awareness of Tesco's IT vacancies and generating qualified applications across key UK regions through a targeted Meta advertising campaign.
PROJECT OVERVIEW
Client:
Tesco UK
Category:
Meta Advertising — Recruitment
Start Date:
10 March, 2024
End Date:
28 May, 2024
Tag:
Recruitment, Meta Ads, B2C
Budgets:
£ 23,647
Campaign Strategy & Execution
The campaign was hyper-targeted to a male-skewed professional audience aged 25+ across key UK regions including London, Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent, Surrey, Sussex, Bedfordshire, and the Midlands — using precision geo-targeting within high-density professional areas to reach the most relevant technology talent pools.
- Hyper-targeted campaign focused on male-skewed audience aged 25+
- Precision geo-targeting across 10 key UK professional regions
- High-density professional area targeting to reach relevant talent
- Creative assets highlighting Tesco's technology career opportunities
- Messaging designed to encourage qualified candidates to apply
- Continuous monitoring and optimisation throughout campaign
- Maximum application rates achieved through audience refinement
Campaign Results
Over 2 months the Tesco IT recruitment campaign successfully reached highly relevant technology professionals across the UK — delivering an impressive 2.2% CTR and generating 1,734 qualified applications at an efficient cost per lead of just £13.64.
- Ad Spend: £23,647
- Impressions Delivered: 1,970,600
- Clicks Generated: 43,354
- CTR: 2.2%
- Conversions (Applications): 1,734
- CPL: £13.64 Per Application
- Regions Covered: London, Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent, Surrey, Sussex, Bedfordshire & Midlands
